Basic Attention Token (BAT) Creator Hints At Huge Partnership, At Least 80 Million New Users Basic Attention Token (BAT) Creator Hints At Huge Partnership, At Least 80 Million New Users
Brendan Eich, creator of the Brave browser and the Basic Attention Token (BAT), has dropped hints that a major content publishing website is in talks to adopt BAT usage and payments, during a recent interview with the well-known cryptocurrency-related podcast What Bitcoin Did. The Brave browser is designed both to block the vast majority of abusive and dangerous advertisements and trackers, while simultaneously providing a platform for direct advertising and payments to users, as well as direct funding of content creators from users and advertisers via BAT. The mention came as Eich was discussing the potential of BAT to provide two revenue streams to online publishing platforms; both from ad revenue, and from a lightweight, low-friction, user-pays model - micropayments for individual pieces of content (payments by the yard?) instead of paying for general access, so as to avoid cross subsidization (overpaying for too much content that will never be viewed). This article was obtained by us on November 11, 2018 12:57 AM. Share this content on social media: Have a look at www.cryptoglobe.com for more.   Log In to Comment


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